Attracting the Right Students Starts With Knowing What Makes You Unique

Keypath Education endeavors to take time getting to know your institution, your goals, and your current and prospective students. Our approach leverages front-end research and best-in-class tools and technology to create an integrated marketing plan backed by data.

We weave this knowledge into everything we do and constantly challenge the plan to ensure it reflects the latest market opportunities, consumer trends and parity to our exclusive benchmarks. The result is a marketing mix that brings your institution and prospective students together at the right time and place with the right message.

Attention Is the New Marketing Metric

Higher education marketing isn’t what it used to be. Today’s prospective students are savvier than ever before when it comes to selecting the marketing messages they want to pay attention to. You have to earn their attention, and that starts with understanding them, knowing what they hope to achieve with their education and providing the information they’re looking for in their search process. It also means featuring real student stories as an integral part of your marketing mix.

 


Our Marketing Services

 
  • Media
  • Engagement
  • Pay-Per-Enquiry

Media changes at the speed of consumers and developments in technology. Staying ahead of this change requires a partner experienced in channel-specific attributes and who understands how to integrate multiple networks for best results.

Our media services include:

  • Television
  • Digital Display
  • Pay-Per-Click (PPC)
  • Social Media Advertising
  • Emerging Media (Hulu, Pandora, Spotify and more)
  • Radio
  • Newspaper
  • Experiential
  • Direct Marketing

No longer can you rely on prospective students to come to you. There are too many messages and competitors vying for their attention. A recognisable brand for your university is now crucial to drawing attention and students. A vital part of this branding is how you engage with current and prospective students both physically and online. We can partner with you to work on building a relationship strategy – gaining the interest, trust and loyalty of your current and future student body.

Our engagement services include:

  • Search Engine Optimisation (SEO)
  • Email Enquiry Nurturing
  • Social Media Channel Management
  • Influencer Identification and Outreach

Our Pay-Per-Enquiry agreements ensure a scaled and affordable option that is tailored to the size and scope of your institution. As a pioneer of guaranteed enquiries, we are uniquely situated to help you navigate this medium, provide quality at scale, and ensure full transparency and compliance.

Our enquiry-generating services include:

  • Enquiry Management
  • Exclusive Enquiry Generation
  • Warm Transfer
  • Email Nurturing
  • Qualifying, Scoring and Matching

Employ Results-Focused Measurement and Attribution

We work with you to develop meaningful metrics that best align with your business objectives while still focusing on individual channel performance. This analysis includes:
  • Identification of common pathways to enrolment
  • ROI of each channel and their combined impact on the marketing mix
  • Pacing against historical performance and benchmarks
  • Enquiries heat mapped to postcodes and digital sources
  • Volume and conversion data
  • Marketing spend efficiency


Who we help