KeypathEDGE is informed by millions of data points globally, allowing us to identify patterns and predict trends in markets, customer behaviour, and the student experience. These insights enable us to develop, design and deliver the most career-relevant online education solutions for any market and vertical, anywhere in the world.
KeypathEDGE Explore harnesses millions of data points to identify opportunities to develop new programmes, disciplines or markets that are career-relevant, industry-aligned and in-demand.
Leveraging Keypath’s proprietary market data and third-party data sources, our analysts explore and assess industry trends for in-demand skills and occupations; as well as other social, economic or environmental demand-drivers that will shape the future of work.
These insights enable us to provide data-driven recommendations that predict new market opportunities, programme or discipline offerings; while also informing the continuous improvement of our existing programmes.
The synthesis of the knowledge and insights gained in the Explore phase is Keypath’s BLUEPRINT, a proprietary strategic framework that guides our go-to-market approach for new programmes, and informs every subsequent phase of KeypathEDGE and the student experience — from programme and learning design, to marketing and recruitment, and student experience.
Through the KeypathEDGE Design phase, data insights and rapid-development technology enables our programme and learning design experts to develop, design and deliver the most career-relevant online education solutions that enhance the learning experience and advance student outcomes.
Working in collaboration with our education partners and informed by the Blueprint strategy, the programme design process ensures that the curriculum, learning experience and educational outcomes of the programme align to student and industry demand.
With a library of over 250 interactive course design templates, Keypath’s rapid-development "plug-and-play" technology enables creation of bespoke and interactive online courses at scale; and integration to major operating systems, device types, and learning management systems (LMS).
KeypathEDGE Grow equips our marketing specialists and student enrolment advisors with data and technology to deliver highly optimised and personalised marketing and recruitment strategies that target the right person, in the right place at the right time.
Informed by data from over one million leads since inception, KeypathEDGE Grow enables our marketing and recruitment specialists to target the ideal student through a digitally driven, integrated marketing strategy.
With a mix of automated, optimised and personalised omni-channel marketing activity—from branding and awareness campaigns; search engine optimisation (SEO); content, pay-per-click, affiliate, email and social media marketing—KeypathEDGE Grow is constantly learning and evolving through A/B testing, attribution modelling and data analytics, enabling us to better predict and optimise marketing strategy and performance.
Our automated technologies are augmented by our expert student enrolment advisors, who through a deep understanding of the student and their journey, deliver a high-touch and personalised customer experience, guiding students through the process of selecting programmes, and preparing them for their learning journey.
KeypathEDGE Experience empowers our student success advisors to monitor and manage the student journey. From online assistance to offline placement solutions, our data and technology platform enables us to optimise and enhance the student experience, improving engagement and retention, and maximising outcomes for students and partners.
Performance data and predictive analytics enable our student success advisors to monitor the student experience and identify ‘at-risk’ students who may require additional resources and attention.
Automated student engagement and customer relationship technologies empower advisors to communicate and support students at scale and respond rapidly.
Organising clinical and field placements can be a challenge to bringing traditionally ‘offline’ education programmes online. KeypathEDGE Experience data and technology enables our placement experts to develop, refine and optimise field placement networks; while tracking progress and potential challenges, to deliver a seamless student experience.